by Cynthia White | Mar 10, 2020
Summary: Unstick your B2C and B2B research projects, or pull in research planned for later in the year, do it remotely now (phone, web), and save 20-30% in research costs while helping individuals and sectors impacted by lost wages. In the coming weeks, many people...
by Cynthia White | Oct 4, 2017
Last week, while cleaning out my file cabinet, I came across 20 years of my work performance reviews. From the early days of Forrester Research to my last role before Ceatro Group at PRTM (now PwC Advisory) and a few in between, there, in black and white, were all my...
by Ceatro Group | Apr 25, 2017
Do your customers love what you sell but don’t love doing business with you? Are you losing customers even though product satisfaction is high? You aren’t alone. Many organizations focus their design, development, and management efforts on what they...
by Ceatro Group | Apr 22, 2016
We are pleased to announce that Tufts Magazine recently published an article written by Cynthia White, Ceatro’s president, in its Spring 2016 edition about the importance of considering customers, suppliers, employees, and partners when designing. Companies Fail...
by Ceatro Group | Nov 11, 2015
The experience itself is the The Big Show, right? You may have noticed that in this 6 part series only 1 of the days is dedicated to talking about what the experience itself is and the other 5, more or less, are focused on how to make it happen. This is intentional....