How do you know how well you are doing? You measure. Ideally, frequently and objectively.
A holistic program of measuring includes customer research, competitive research, internal assessments, and third-party assessments. Ceatro Group works with clients to establish industry, company, customer, and partner metrics to measure specific experiences and performance from each stakeholder’s perspective. We perform the assessment monthly, quarterly, or biannually and provide insights and reports that help our clients improve their business immediately and overtime.
|Type of Assessment||Specific Assessment||Scope|
|Customer Experience||Pharmacy purchasing and inquiry||Monthly; National|
|Customer Experience||Ice cream buying experience||One time; International|
|Customer Experience||Full spectrum customer experience, all channels||Ongoing; Global|
|Customer Experience||Returning complex consumer product||Quarterly; Online|
|Customer Experience||Buying and installing software||Quarterly; Global|
|Feedback||Consumer Financial Services||One time; National|
|Program Effectiveness||Health improvement with consumer device||6 Months, ongoing; Regional|
|Program Effectiveness||Loyalty program consistency and accuracy||1 year, ongoing; Global|
|Marketing||Franchisee Adherence to Policy and Placement||Monthly; National|
|Implementation Effectiveness||Software Implementation Consistency and Accuracy||Monthly; Global|